Hellbent, the Northern Ireland producer of traditional South African Boerewors sausages, will be supplying Aldi supermarkets in the Republic of Ireland from the end of this month. That is why we only use the best cuts of premium Beef and Pork in our products. In addition to the Aldi listing, an immensely exciting development for Hellbent, the Henderson Group is selling all our products in EUROSPAR across Northern Ireland. They’re gluten free, high protein, low sugar and full on flavour. Irish beef and delicious, gentle South African seasoning. Our philosophy for coffee and food is the same as our philosophy for life – success is born out of passion. The definition of HELLBENT is recklessly determined.
The appointment of CJ Stander as Brand Ambassador was announced by Louis Ludik, the managing director of Belfast-based Hellbent which has just been listed by Aldi Ireland to supply 142 supermarkets across the Irish Republic.
We started our journey of delicious culture collisions by making Irishbeef into boerewors.
The company, which is based in Belfast and also produces South African recipe burgers and meatballs, has been included in the popular Grow with Aldi scheme. CJ, commenting on the appointment, adds: “It’s a tremendous privilege and a great pleasure to be working with my friends Louis and Schalk in support of their superb quality and deliciously flavoured meats from our homeland in Ireland and, in time, further afield. CJ Stander (30) joined Munster Rugby in 2012 and has since won widespread acclaim for his outstanding performances for the province, Ireland, making his debut in 2016, and then for the British and Irish Lions the following year on a challenging tour of New Zealand. If you would like to stay up to date with the latest recipes, events and exclusive offers from Food NI, why not sign up to our newsletter? This South African sausage is very different to the one we know. Hellbent, the Northern Ireland producer of traditional South African Boerewors sausages, will be supplying Aldi supermarkets in the Republic of the Ireland from the end of this month. Hellbent uses prime beef from Northern Ireland farms in its coiled sausages, meatballs and burgers. Louis Ludik, who founded Hellbent in 2018 with fellow South African Schalk van Der Merwe, says: “This is massive for us, an unbelievable opportunity to win our first sales in the Republic of Ireland. This range of succulent ‘boerewors’ or coiled sausages, burgers and meatballs, has been developed by South African … Ludik and his business partner Schalk van der Merwe, who are both from South Africa and came to Northern Ireland as professional rugby players, developed the cherry balsamic and apricot and mustard glazes for the new pork belly products. A comfortable, welcoming local pub and restaurant, providing the residents of East Belfast with quality drinks, food and entertainment. Hellbent, Belfast.
Aldi is not present in the Northern Ireland grocery market. We approached Aldi with our sausages and burgers and they decided to include the Boerewors in the Grow with Aldi programme. He was raised on his family’s sheep farm at George in the Western Cape and played rugby there before joining Munster. The Hellbent products are the outcome of months of product development and testing with the Ulster University Food and Consumer Tasting Suite. The Aldi business, the company’s first in the Republic, follows a listing in EUROSPAR stores in Northern Ireland. Why not head to one of our partner Delis, Bars and Restaurants to try our products as part of a beautifully prepared meal. Sometimes you're hellbent on one side dish.
The Ireland and Munster star is the face of Hellbent Boerewors Sausage – a South African-inspired delicacy – which is one of six winners of the Grow With Aldi programme. The beef sausages use beef from Northern Ireland farmers with a distinctive blend of spices and have recently been listed by leading Northern Ireland food distribution business Henderson Group for its network of EUROSPAR supermarkets. We are now keen to build on these endorsements and believe that our great friend CJ can help us to realise their tremendous potential especially in the Republic, a key target market for us outside Northern Ireland,” adds Louis. The initiative offers smaller food businesses from the Republic and Northern Ireland an opportunity to appeal to customers and to win a long-term contract from the leading German discounter retailer. The three unique products – ‘Boerewors’ coiled beef sausages, burgers and meatballs – are made at Carnbrooke Meats in Lisburn, with beef sourced from local farmers, combining the best NI beef with distinctively rich seasonings and cooking techniques from their South African homeland. We are determined to help you find that reckless yet confident spirit in you, to showcase boss women that uplift other women, and to provide high quality merchandise that you will feel proud to own and addicted to wearing. The family spice mix. Join our mailing list to receive the latest updates and announcements on our delicious Hellbent products. We created. Louis formed Hellbent with Schalk van der Merwe, another South African rugby star, in 2018. Fear. With a small, dedicated crew, HELL-BENT® offers two different types of wallets with RFID protection, titanium/carbon-fiber money clips, and many different variations of our hand-made gun holsters. Hellbent’s distinctive coiled beef sausages go on sale from 31stMay in many Aldi Ireland supermarkets in the Republic.
Now we’re taking Irish pork belly and giving it some serious South African welly with our Balsamic and Cherry ‘Oopsie’ inspired sauce and our Honey and Apricot glaze! The initiative offers smaller food businesses from the Republic and Northern Ireland an opportunity to appeal to customers and to win a long-term contract from the leading German discount retailer. The company, which is based in Belfast and also produces South African recipe burgers and meatballs, has been included in the popular Grow with Aldi scheme. “We teamed up with Connolly’s Meats in Co Monaghan to produce and package these products for us,” said Ludik. Hellbent in Northern Ireland has won its first major retail listing, and will see its locally made South African-style beef products on the shelves of 27 SPAR stores and EUROSPAR supermarkets.
Make no mistake, Hellbent are unflinching on flavour!
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